Button copy is commonly written in the second person. You often see or write phrases like, “Buy now,” “Get started,” “Learn more” or “Schedule your consultation” in marketing emails. You’ll notice that all of these phrases are directed to the reader but, because they’re in the second person, are written from the perspective of the business sending the message.

A recent study showed CTAs that used the first-person voice had a 90 percent better conversion rate than CTAs written in the second person.

To create a first-person CTA (written from the point of view of the reader), you might consider using “Reserve my table” instead of the more traditional “Reserve your table” or “Make a reservation.” It seems like a minor change, but making the switch from using (or implying) “you” or “your” to using “I” or “my” could pay off big for your business.

Are you ready to change your point of view? Here are three reasons why first-person CTAs work so well.

Give the reader control

Whether you’re asking readers to share personal information, buy a product or learn more about your business, you want your reader to feel like they’re in control of the process. Using first-person language emphasizes that it’s their decision to click or not. This is especially useful when creating opt-in emails, like this example from Founder Mantras:

Increase personalization

According to an Experian study, personalized emails deliver six times higher transaction rates. From adding contacts’ names to subject lines or greetings, to segmenting lists in order to provide subscribers with the most relevant content, you may already be implementing some form of marketing personalization. First-person CTAs are one more way to create a reading experience that feels tailor-made for the individual, like this example from Havenly:

The CTA used in this email is “Book my designer.” Using “my” here creates intimacy and makes the process of finding an interior designer seem like it was designed specifically for the person reading the email. The reader isn’t booking “a” designer, they’re booking their very own designer. In this instance, you could say that the first-person copy creates a more personal connection between the reader and the service.

Add some variety

CTAs should stand out, and writing copy from the readers’ perspective can be attention-grabbing simply because it’s so unexpected. People are accustomed to seeing CTAs that are written in the second person. You can shake things up by inserting “my” where they’re used to seeing “your.”

This example from AARP actually uses CTAs that are in the first person (“Tell me more”) and the second person (“Subscribe today”). In an email with multiple CTAs, varying the language like this makes each individual button stand out.

At first, it might seem a little unnatural writing from the readers’ point of view. But making the jump from the second person to the first person may be just what your business needs to improve clickthrough rates. As with any change you make to your email design, however, you should run a few A/B tests to determine what works best for your subscribers.

The post 3 reasons why you should write CTAs from the reader’s point of view appeared first on VerticalResponse.

In every episode of the eight-part docuseries, the team shares powerful strategies to improve the way these entrepreneurs market and operate their businesses. From a coffee shop in need of an email marketing plan to a rock climbing gym ready to reach new heights on social media, each business — and the series’ viewers — will learn what it takes to succeed.

Join these business owners on their journeys, as they share their inspirational stories and get the tools they need to grow. With Brinkman and her team of professionals at their side, they’ll tackle obstacles familiar to every entrepreneur — and transform their businesses.

Watch it now!

The post Catch the new season of Small Business Revolution appeared first on VerticalResponse.

1. Micro-influencers and local influencers

Big name brands often reach out to celebrity influencers with hundreds of thousands or even millions of social media followers to promote their companies. But many businesses, large and small, are now turning to micro-influencers and local influencers to spread the word about their products or services.

As you may already know, an influencer is a tastemaker or industry expert whose opinions are trusted, making it possible for them to influence the buying decisions of their audience. Local influencers — individuals with a regional audience — and micro-influencers — everyday consumers with 1,000 to 100,000 social media followers — have more niche audiences than celebrity influencers and, as a result, can be great advocates for your company.

A recent survey showed that Instagram influencers with fewer than 1,000 followers have a “like” rate of around 8 percent, while influencers with 1,000 to 10,000 followers only have a 4 percent “like” rate. As the number of followers increases, those engagement rates tend to drop. So, while someone with a massive following may have more reach, someone with a smaller, engaged audience can get your company’s name in front of more people who will actually pay attention to your message. That’s especially true if you connect with a micro-influencer whose audience is similar to your customer base.

How to integrate micro-influencers and local influencers into your social strategy: You can find people who live in your area and who are posting content that ties in with the products or services you offer by searching hashtags or geotags on your preferred social networks. Remember to do a deep dive into the influencer’s account before you reach out. Make sure you have reviewed the type of content they normally post. You’ll want to get a sense of their personality and the audience they attract before you collaborate with them.

2. Instagram Stories and ephemeral content

Instagram Stories is a feature found within the Instagram app, allowing users to tap their way through a slideshow of photos or videos. While the images posted to your Instagram photo grid are static and can be viewed anytime someone visits your page (unless of course, you delete them), the content you post on Stories is only publicly accessible for 24 hours. From a marketing and promotion standpoint, that short life span may seem limiting, but it actually enables businesses to add some variety to their social media content plans.

Did that product demo you posted on Stories not get the number of views or engagement that you were hoping for? No problem — it’s gone in a day, and you can do something new tomorrow. Want to try out different ways of communicating with your audience? Test them out on Stories first. The beauty of this feature is that it gives you room to experiment. Stories can also create a more personal, relatable experience for viewers, as the content being shared usually has a more off-the-cuff quality.

With 400 million Instagram accounts using Stories — and one-third of the most viewed Stories produced by businesses — this feature has the potential to amplify your message.

How to integrate Instagram Stories into your social strategy: Use Stories to give your followers a behind-the-scenes look at your business, share educational content like how-to’s, demonstrate how to use your newest products or share limited-time discount codes. Whatever you post, make sure the content has some value to viewers and that you’re staying true to your brand’s personality and voice.

3. Facebook Groups

Facebook Groups have been around since the early days of the social network. However, savvy companies are now using them to target audiences and create more meaningful connections with customers. While your business’s Facebook page generally serves as a catchall for everything that’s happening with your organization, a Facebook Group allows you to communicate directly to segments of your customer base about specific topics.

Introducing a new service? Create a group to share your progress. Notice that mothers have really been enjoying your products? Create a moms’ group where they can communicate with each other and you about their needs and how they’re using your product. In time, it is possible to build a vibrant community of brand advocates.

Facebook Groups have become especially important for many businesses after a recent Facebook algorithm change that demotes commercial content in users’ news feeds, making it more difficult to reach audiences organically. As you begin to build stronger relationships with your customers through your groups, they’ll have a reason to seek out your business on the platform.

How to integrate Facebook Groups into your social strategy: There are so many different ways you can use Facebook Groups to market your business. Test the waters by creating a group and asking for feedback. As you get more comfortable, you may want to create a private group for your top customers, where you not only ask for their opinions but offer exclusive content.

The way that you use social media — and really, every marketing channel — should always be evolving. Although every new trend might not be the best fit for your business, it’s important to try new techniques to make sure you’re getting the best results possible. Experiment with these trends in the new year, and track your performance. And for even more tips on using social media, download our free Guide to Social Media Marketing.

The post 3 social media trends for the new year appeared first on VerticalResponse.

1. 5 cool photo apps to make your images pop — Want to incorporate a few striking images into your next email, blog post or Facebook update? You don’t have to purchase expensive photo-editing software to create images that pop. Here, we showcased our favorite photo apps.
2. 5 event ideas that attract customers — Events are a great way for small businesses to build relationships with longtime customers and attract new prospects. In this article, we shared five creative ideas to help readers start planning their business’s big day.
3. 5 tips for creating a sense of urgency in your writing and emails — Generating interest in your products or services is only half the battle. How do you get your target audience to take action and make a purchase? We helped answer that question here.
4. 10 crowdfunding websites every nonprofit should know — As crowdfunding has become increasingly popular, a number of great websites have popped up to help nonprofits raise money. Here, we gave a quick rundown of our top 10.
5. 50 unique ideas for your next email — We all experience creative blocks from time to time. That must be why this article, which offered a year’s worth of unique email content ideas, was so popular with our readers.
6. You’re invited: 6 tips for creating attendance-boosting event emails — Email is one of the best ways for businesses to promote events. But your message has to hit all the right notes if you want a nice turnout. Here, we shared tips on creating click- and crowd-worthy email invitations.
7. 50 summer subject lines + 3 tips for sunny copywriting — Our readers love a good seasonal subject line article. This one included three bonus copywriting tips to give those summer marketing emails an extra sunny boost.
8. It’s the law: 7 email marketing rules you should know — To make sure our readers never run afoul of the laws governing electronic communications, we reviewed the seven key components of the U.S. CAN-SPAM Act.
9. 6 free SEO tools to boost your search engine rankings — Who wouldn’t want their website to reach the top of Google search results? We listed six SEO tools that can help time- and cash-strapped business owners improve their rankings.
10. How to create an effective small business advertisement — A lot of small business owners don’t have the cash or resources to have print ads professionally made. We explained how it’s possible to create effective ads on any budget and presented the guidelines and techniques needed to get the job done right.
11. 10 questions to ask in your business demographics survey — Creating a survey is an excellent way to get valuable insights about your market and customers. This article listed the questions that should be included in demographics surveys.
12. 29 ways to collect email addresses for your newsletter — A business can never have too many new email subscribers, which may explain why our readers loved these out-of-the-box list-building tactics.
13. 5 ways to create added value for customers — Creating added value for customers can help distinguish a business from its competition. But what does it actually take to delight prospects? This article explained how to get started.
14. 75 email newsletter content topics you can use ASAP — Newsletters help businesses stay in touch with customers and build relationships. Coming up with a constant stream of content, however, can be a challenge. To help readers who were short on topics, we brainstormed 75 ideas that can be used anytime, by anyone.
15. How to create a brilliant internal newsletter — Our readers wanted to know how to use email newsletters to connect with their employees. This article laid down the do’s and don’ts.
16. The surprisingly best times to send your email marketing campaigns — Making its way into the top 10 for the second year in a row, this article tackled the question on every marketer’s mind: When is the best time to send email?
17. 10 retail marketing ideas to boost sales — With smart marketing, retailers can increase sales and build a loyal customer base. These 10 efficiency-boosting ideas were a hit this year.
18. 50 all-time great retail subject lines — Consumers are inundated with marketing emails. To make sure your campaigns stand out, you need a great subject line — and this post featured 50 of the best.
19. 7 tips to creating a memorable slogan — “Have it your way,” “I’m lovin’ it,” “Got milk?” — a memorable slogan can make your business shine. Here’s where our readers went to learn how to create their own unforgettable taglines.
20. Oops! What to do when email mistakes happen — From sending a message without a subject line to embarrassing typos, everyone’s had an email “oops” moment. These were the suggestions we gave to help you handle those mistakes.
21. 10 examples of highly effective welcome emails — Dropping a few spots from last year — but still widely popular — is this post, which explained how to welcome new email subscribers and encourage them to engage with your business.
22. The top 20 places your business needs to be listed online — If you want new customers to find you online, making sure you’re listed in the top directories is essential. Our fourth most popular post went over the sites every business should focus their attention on.
23. The 9 types of emails your business should be sending — Rising two spots from last year, this article highlighted the 9 emails that every business should be sending to stay in customers’ minds.
24. 20 powerful marketing words & phrases that sell or repel — Some words boost sales; others deflate sales. This year’s runner-up for most popular article showed readers how to distinguish between the two types.
25. 30 magic marketing words — Our top post of the year brought the magic. This spellbinding list of words and phrases that can — and should — be used in emails, social posts, print marketing and website content to motivate consumers was the must-read of 2018.

While these were our top 25, all of our articles are designed to help you market your business more effectively. We may not know what 2019 has in store for us, but you can be sure that VerticalResponse will continue to bring you the tips, tools and information you need to grow your business.

The post Our top 25 posts of 2018 appeared first on VerticalResponse.

Reach out with email

Promote your sale

First, tell subscribers what National Small Business Week is. Then alert them that you’re celebrating the week with a special sale. Consider making certain coupon codes or sale prices exclusive to your email audience to reward them for signing up for your list.

Send out a National Small Business Week-themed newsletter

Looking for newsletter content topics? Why not focus on National Small Business Week? Show your subscribers where they can find more information about the week, tell them how you’ll be participating, share your business’s story or bring attention to another local business owner that you admire.

Invite subscribers to a special event

National Small Business Week is the perfect opportunity to get to know your customers — and for them to get to know you. Plan a “friends and family” event in honor of the week and send out invitations to your email subscribers. Remind them why they should stop by. Will there be free refreshments? A raffle? Discounts? Goodie bags or giveaways? Your invitation should tell readers what will be happening at the event and the benefits of attending.

Show your appreciation

A recent study has shown that 68 percent of businesses lose a customer because the company doesn’t appear to value them. Make sure your subscribers understand how important they are to your business during this week by sending out a customer appreciation email. Your message could be a simple thank you, letting them know that you want to show your appreciation during National Small Business Week. You could add a discount code to the note as a thank you.

Spread the word on social

Use event hashtags

Let your followers and other business owners know that you’re participating in National Small Business Week by adding the event’s hashtags to your post: #DreamSmallBiz and #SmallBusinessWeek. If you’re doing something special, such as holding a meet and greet with a local celebrity or getting together with neighboring businesses for a community event, share photos and tag the official SBA Twitter account (@SBAgov) for additional traction.

Get personal

Why did you start your business? Who are the employees that help make sure everything is running as it should? Your small business story is unique. Share it with your social media audience. Use this week to give your followers a peek behind the curtain by posting personal anecdotes, photos and stories about how much your customers mean to you. Not only is this a great way to honor the spirit of the event, but it also humanizes your business, helping you foster an emotional connection with your customer base.

Share a week of promo codes

Give fans and followers incentives to keep an eye on your social updates — and ultimately to stop by your business — by revealing special promo codes on your social accounts throughout the week.

Throw a contest

Ask customers to post a photo of themselves using or wearing one of your products, or to share an experience they’ve had with your brand. Whoever has the best photo or story wins a free item or complimentary service. To get your whole audience involved in the fun, encourage them to vote for their favorites. Announce the winner at the end of the week.

Run a social cross-promotion

Recognize the critical contributions that other small business owners have made to your local community through a cross-promotion. Connect with another business owner that you’re a fan of, or that offers a complementary service or product. Mention the business in a special National Small Business Week post. Explain to your fans what you love about your partner brand and encourage them to check it out. Have your partner do the same. This type of cross-promotion will introduce your business to your partner’s audience and vice versa.

National Small Business Week is your week, so you don’t want to miss out on any of the fun — or promotional opportunities. But remember, as with any marketing campaign, you have to establish a plan and clearly identify your objectives. Do you want to drive revenue? Are you trying to build brand awareness? Once you’ve figured out what your goal is, you’ll be able to find the best way to promote your business.

The post 9 ways to connect with customers during National Small Business Week appeared first on VerticalResponse.

Make sure your newsletter is scannable

This newsletter design best practice should be at the top of your mind all year long. But if you’ve slipped up, and have accidentally been creating overly long messages or cramming text and photos together in your emails, now is the time to hit reset on your design process. The holiday season is a major revenue driver — and it’s right around the corner. You don’t want to turn off readers before you even have a chance to launch your promotional campaigns in the winter. So, start creating newsletters that are easy to scan.

• Break up content into small blocks of three or four sentences to make it easier for subscribers to mentally process information.
• Create bulleted or numbered lists when appropriate (i.e., when listing tips, writing out steps for a how-to or presenting brief company updates).
• Use headlines for each section, so readers can quickly get the gist of the email before they dig in.
• Don’t skimp on the whitespace. Give your readers’ eyes a break by making sure there is plenty of blank space surrounding text, images and graphics.

Remember, you could have great content with tons of useful tips and information, but if it’s all buried in a wall of text, it’s likely to be ignored. Check out this email from Tasting Table to see how the company balances whitespace, images and text:

Create a fall-themed how-to, checklist or guide

The goal of a newsletter — and really all content — should always be to add value to the lives of your readers. If your content isn’t going to entertain, inform or solve a problem, there’s no real reason for anyone to click on your messages. Of course, it isn’t always easy to come up with compelling ideas, but the good news is that you have a built-in theme and jumping off point with seasonal newsletters.

Think about all the ways that your business is uniquely equipped to help subscribers prepare for the season. A clothing retailer could celebrate the return of sweater weather with a fall trend report, a plumber or contractor might provide tips on weatherproofing homes, and a landscaper could offer autumn pruning and gardening advice. Consider what your readers want this time of year and create educational content that will help them satisfy that need.

Have fun with copy

Want to add some flair to your newsletter copy? Get punny. With seasonal content, there are so many opportunities to weave in puns, emojis and fun phrases. Subject lines and headlines are the best places to try out your clever fall wordplay. In this example from Petco, cute, fall-themed headlines are used to present holiday pet tips:

Get started now

The early bird gets the email clicks, so start creating your newsletters well before they need to be sent. Doing so will give you ample time to review messages before they go out, enabling you to check for any typos and perfect your email layout. It will also make life a little less stressful. You have so much to do to keep your business running smoothly, and you shouldn’t have to scramble to get your emails out on time.

Be mindful of upcoming events, promotions and other important dates that you want to mention in your newsletter. For the fall, that might include Veterans Day, Halloween, the beginning of basketball and football seasons, and Thanksgiving. After you’ve created your newsletter, use VerticalResponse’s Email Automation to schedule it.

Newsletters are a great way to keep in touch with your target customers, boost website traffic and highlight the benefits of using your products and services. Make sure your subscribers are enjoying your messages by referring to these newsletter best practices all year long.

The post 4 fall email newsletter best practices every business owner should know appeared first on VerticalResponse.

Whether you’re posting an ad on Facebook, an eye-catching product photo on Instagram or responding to followers on Twitter, you can use social media to attract new customers, increase revenue and create buzz about your brand. However, to experience these benefits, you need to know how to make the most of every post.

Our free eBook, Guide to Social Media Marketing, will give you the information you need to expand your following and grow your business with social media.

Get the easy-to-follow tips and advice you need to join the conversation

• Learn how to choose the right social networks for your business
• Get the secrets to create engaging content
• Find out how to build your audience
• Measure your social media performance

Download the Guide to Social Media Marketing for free today.

The post Guide to Social Media Marketing appeared first on VerticalResponse.

Holly jolly subject lines

1. Time to get what you really wanted for Christmas | Poprageous
2. Countdown to Christmas with 12 Days of Deals | Michaels
3. Sale on sale = Christmas comes early | Banana Republic
4. Christmas blues? We have the cure | Brit + Co
5. Ho-ho-hold up. You haven’t started your holiday shopping yet?! | Hot Topic
6. HOWLY SHIP! $5 BarkBoxes by Christmas | BarkBox
7. A last-minute gift for car lovers | AutoZone
8. The Holiday’s Greatest Hits | Nike
9. Who’d ya forget? Get to stores for 40% off | J.Crew
10. Here’s your holiday beauty how-to | Sephora
11. The gift every home will love | Nest
12. Santa’s Helpers: 20% off stocking stuffers | Zazzle Inc.
13. SLEIGH with 30% off holiday faves | Forever21
14. Happy Holidays! Time to open your gift | ASOS
15. Magical season, magical savings…30% off all faux fur! | Pottery Barn
16. 11 gift ideas. Something great for everyone on your list | Crate and Barrel
17. Tomorrow, we’re getting gifty | Everlane
18. It looks a little empty underneath that tree | BoxLunch
19. Glam gifts + perfect prices = match, made | Target
20. Let’s catch up before Santa gets here! | Uniqlo
21. Don’t panic, holiday procrastinators! There’s still time | Threadless
22. Psst, Santa — here’s what they really want | Sur La Table
23. What’s everyone getting this year? | Away
24. Rudolph to Runway: Holiday fashion | Etsy
25. Make that list, check it twice | eBags
26. Holiday steals that won’t land you on the naughty list! | Petco
27. We’re not procrastinators, we’re spontaneous | Crate & Barrel
28. Deck your shoe closet! Get 40% off ALL shoes! | Charlotte Russe

Santa Claus is coming to town — and so are more subject lines

Need to promote your annual holiday sale, event or fundraiser? Tailor these subject lines to suit your business’s needs.

Sales and promotions

1. Tree-mendous savings are waiting for you
2. Unwrap your gift — 50% off ends tonight
3. Happy holidays from our family to yours!
4. A sale yule love — 40% off everything!
5. You made our nice list — enjoy 30% off

Holiday events

1. Celebrate the holidays with us
2. Two words: Christmas. Party.
3. Rock around the Christmas tree with us
4. You’re invited: Stop by our very merry sales event
5. We ho-ho-hope you’ll be at our free workshop

Giving campaigns and fundraising

1. This holiday season, make an impact
2. Help us wrap up the year — give a gift
3. Spread holiday cheer — and hope
4. Give a gift, make a difference
5. We believe in the magic of giving

One more way to sleigh the holiday

As a business owner, you know just how busy this time of year can be. Reduce some of that stress by preparing your emails ahead of time. Once you’ve created a subject line that works for you, consider using an email automation tool such as VerticalResponse’s Autoresponders and Email Series. This will allow you to set up your emails when it’s convenient for you, and then have them sent automatically at the right time. Creating an email series during the holidays keeps your business top-of-mind and builds anticipation for upcoming sales and events.

In the busy holiday season, it can be a challenge to stand out in the crowded inboxes of your customers. That’s why having a catchy and attention-grabbing “Christmas email subject” line is so important. free shipping has been extended christmas shopping christmas email marketing.  Whether you’re promoting your business’s latest holiday offer, wishing your customers a Merry Christmas, or simply sending a festive update, having a well-crafted “christmas email subject” line can make all the difference in ensuring your email gets opened and read. To help you get started, take a look at the 40 hot holiday subject lines shared in our blog post. These ideas will inspire you to come up with a unique and eye-catching “Christmas email subject” that will help your email stand out this holiday season.

As we approach the end of the year, it’s important for businesses to take advantage of the holiday season by utilizing effective holiday email marketing strategies. The holiday season, starting from Black Friday and Cyber Monday to the 12 days of Christmas, presents a golden opportunity for businesses to drive sales and promote their products and services.

One crucial aspect of holiday email marketing is choosing the right Christmas email subject line to grab the attention of your target audience. An eye-catching and relevant subject line can day left greatly increase the open rates of your emails, which in turn can lead to more sales and conversions.

In order to maximize the potential of your holiday email marketing campaign, it’s essential to offer Christmas deals and promotions, such as free shipping, holiday gifts and special Christmas presents, to entice your subscribers to make a purchase. A Christmas gift guide, showcasing your top holiday gift suggestions, can also be a useful tool for holiday shoppers who are still deciding on what to buy.

Whether you’re a small business or a large corporation, make sure to utilize the semantically related words mentioned above in your holiday email marketing strategy. With the right combination of effective email subject lines and enticing offers, you can drive Christmas sales and make the most of the holiday season.

All it takes is a little preparation and creativity, and you’ll be sending holiday emails that stand out and help you achieve your seasonal marketing goals.

The post Christmas Email Subject | 40 hot holiday subject lines appeared first on VerticalResponse.

As the recipient of a Small Business Revolution makeover, Kasmer partnered with Deluxe to build a marketing strategy that would grow her customer base. One key element of that plan was her new email marketing program. In a few short months, she was able to build a contact list from scratch and is now connecting with more customers than ever — all while staying true to Polka Dot Parlor’s mission and voice. Here’s a look at her email marketing strategy in action.

Launching an email marketing program

Initially, Kasmer, like a lot of business owners, hadn’t embraced email marketing because she was afraid of spamming her customer base with messages they didn’t want. But the truth is that consumers want to hear from companies via email. According to recent research, 91 percent of Americans want to receive promotional emails.

To kick off her email marketing program, Deluxe encouraged Kasmer to put a pen and notebook next to the cash register, so she could collect email addresses from her customers. Because all successful email strategies start with an email list, getting new subscribers was — and continues to be — a priority.

Deluxe created a promotional calendar that integrated the store’s merchandising plan with Kasmer’s email schedule. During the winter months, for example, her window displays and featured inventory would be thematically linked to her email promotions by the holidays, the colder weather and so on:

Since the Small Business Revolution revitalization, Kasmer has maintained the promotional calendar, finding a cadence that works best for her and for Polka Dot Parlor’s customers. She sends at least two emails a month to her subscribers, making sure to incorporate seasonal content and promotions. To keep subscribers’ attention, she varies the topics she covers. Messages about upcoming workshops at the shop and local events are incorporated into the calendar along with promotions.

Maintaining a strong brand voice and image

Paulette brings her exuberance, passion and positivity to every aspect of her business — and her email marketing is no exception. Her email subject lines are light and playful, and she doesn’t shy away from emojis. Recent examples include:

• What’s up at the Polka Dot Parlor?
• Did someone say 50% off?”
• Super Duper Sales This Week at the Polka Dot Parlor
• June Happenings at the PDP
• New Spring Goodies arriving daily

Email images showcase the fun offerings at the store and run the gamut from photos of window displays to photos of merchandise to photos of Kasmer herself. Since Polka Dot Parlor is all about self-expression, it was important for Kasmer to carry that through to her marketing as she established her brand voice.

Growing an email list

Kasmer continues to grow her subscriber list. Not only does she collect email addresses in-store, but her website has an email sign-up form. email marketing tool products or services email deliverability boutique owners target audience stores email potential customers. She has also experimented with new ways to build her list, like attending off-site events and handing out business cards and postcards that direct people to her website and sign-up form. Her efforts have paid off: Polka Dot Parlor recently surpassed 500 email addresses.

Kasmer is now entering her second year in business with a strong marketing strategy. Her contact list is growing, and her emails are giving her a platform to promote her business while encouraging customers to be their most authentic selves.

The post Clothing boutique designs unique email marketing strategy | boutique email address appeared first on VerticalResponse.